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Mission food (Asian Clients - Thailand) |
Nathan GazsikManaging Director
Mission Health Food Co., Ltd. (Thailand);
" I am writing to thank you for the work that Sydney Consulting has done in facilitating the new 5 Year Strategic
Plan for Mission Health Food Co., Ltd. It is hard to believe the positive progress that has been made since we first met. As you know our company was severely affected by the combination of soaring costs of milk powder materials and the fixed ceiling of government retail price controls on powdered milk products.
The strategy that was prepared by Sydney Consulting was approved by the Board and is now being implemented. One of the most exciting successes has been a Board decision to proceed with a multi-million dollar investment in new production capabilities at our manufacturing facility in Thailand. This new business will not only provide the company with a much-needed commercially viable diversification, it will position the company to build a strong business in Thailand with real potential to launch in other Asian markets.
I particularly want to acknowledge the following skills that Sydney Consulting provided during the challenging business turnaround:
- Commercial acumen in preparing a strategy to lift the business to the next level
- Practical hands on experience in dealing with the operational issues
- Direct knowledge about Thai culture and doing business in Asia
- Expertise to assess and negotiate with potential new commercial partners both locally and internationally
The professional manner in which Sydney Consulting delivered the Strategic Plan and the related services gave our staff, our Board, and our investors, great confidence. The methodology used by Sydney Consulting to define the key goals for the business and the required major projects and actions to implement these goals was excellent.
I also want to personally acknowledge the extra support and business counseling that you provided, that you were under no obligation to give, but clearly contributed quite heavily at times to the successful outcomes achieved.
Mission Health Food Co., Ltd. now has a clear business strategy with the commitment of the Board and staff. The work undertaken and assistance provided by Sydney Consulting has been instrumental in achieving these successful results.
I would be pleased to recommend the services of Sydney Consulting to others seeking practical guidance in building a business in Thailand, or other locations across Asia."
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